Hello babs! I was recently looking through my makeup collection and had the idea to talk about makeup expiration dates because a lot of people may not be aware to look out for them or what signs to look out for when a makeup product is ready to be tossed…
Now lets be honest… How many of you actually pay attention to your makeup expiration dates?? Come on now, we’re all guilty of holding onto makeup for longer than we should and if I’m being honest, I would have to say that I never pay attention to them. A lot of us tend to use our own personal opinions to gauge when we see fit for a product to be thrown and a lot of the time it can be well after the intended expiration date… When actually, they are put on their for a reason and are very important!
So today I thought I would go through how to spot them on makeup products, what signs to look out for when your makeup is telling you it is ready to be tossed or if it’s already past it’s expiration date and some tips to help your makeup last that little longer.
Just a little fun fact:
Law in the EU states that all cosmetic products must state how long the product is safe to use for once opened, providing that it has been stored and used appropriately.
Products will usually have a little symbol on the product, which is called the PAO symbol (PERIOD AFTER OPENING) and it looks like a little open pot. Inside the open pot will be a number and this will state how many months the product can be used for after opening. For example, ‘6m’ means 6 months.
Lets have a look at some makeup product categories that we should be aware of and what signs to look out for when its ready to be thrown or when it is already past its expiration date…
MASCARAS – Most mascaras will advise to throw the product away after around 4-6 months of it being opened. Be aware that this shelf-life can vary due to the product being a liquid. Bacteria love wet conditions to live in so this is why the shelf-life on mascaras is typically quite short. Mascara is probably the main makeup product to be cautious of it’s shelf-life because if it is not tossed at the right time then it can potentially cause eye infections which is not fun at all! Keep the lid securely shut when not in use. Signs to look out for: 1. If the product has dried out/up. 2. Changes in the smell which is unusual to it’s normal smell.
LIQUID FOUNDATION & LIQUID CONCEALERS – Typically the shelf-life for liquid foundation and liquid concealers is around 12 months after opening. Again it is a wet consistency which bacteria like to live in so mindful of that. When your foundation and concealer is within it’s shelf-life, a tip to reduce the risk of bacteria contamination is to be sure to wash your brushes or sponges after each use. Signs to look out for: 1. The oils in the formula have caused the consistency to separate. 2. The product has dried out. 3. Changes in the smell which is unusual to it’s normal smell. 4. Sometimes it may have a weird consistency, e.g. lumpy. 5. Discolouration.
POWDERS: SETTING, BLUSHES, BRONZERS/CONTOURS, HIGHLIGHTERS, BROW, EYESHADOWS & FOUNDATION – Powders typically have the shelf-life of around 2 years after opening and this is because the dry texture/consistency of the powders makes it harder for bacteria to live in and multiply. A way to keep you’re powders free of bacteria contamination is to keep lips securely closed and clean the application tools after every use. Signs to look out for: 1. Changes in the smell which is unusual to it’s normal smell. 2. Waxy/chalky film has formed over the top of the powder. 3. Discolouration.
LIPSTICKS – Lipsticks that contain water or other moisturising ingredients typically have a shelf-life of around 2 years providing they are stored and used appropriately. Ensure to keep the lids are securely shut when not in use and sometimes give them a once over with a wipe or alcohol cleanser to risk bacteria contamination. Signs to look out for: 1. Changes in texture. 2. Changes in smell which is unusual to it’s normal smell. 3. Discolouration.
LIQUID EYELINERS – Liquid eyeliners usually have a shelf-life of around 4-6 months due to wet formula because again bacteria like wet living conditions. Keep the lid securely shut when not in use. Just like mascaras, if you don’t throw them out at the right time then you could be at risk of having an eye infection which again is no fun! Signs to look out for: 1. If the product has dried up/out. 2. Changes in smell which is unusual to it’s normal smell.
PENCILS: LIP, BROW & EYELINER – Lip liners and eyeliners have a typical shelf-life of around 12 months after opening. However, brow pencils typically have a shelf-life of around 2 years after opening. A way to keep your pencils free of bacteria contamination would be to sharpen them regularly (gets rid of the bacteria) and keep the lips securely shut when not in use. Signs to look out for: 1. Changes in texture/formula. 2. Discolouration.
Hopefully now after reading this post you’ll be able to know what signs to look out for with your makeup products and where you can find the expiration date on them… I hope this has been somewhat informative for you as it definitely has been for me!
Thanks for reading!